5 tools to minimise churn and boost return purchases  

What is retention?

In the growth marketing funnel, retention is turning users into repeat buyers and (hopefully) keep them from switching to competitors. It’s an excellent gauge of whether your product or service is delivering on its promise, and it’s definitely worth focusing on. It costs much more – and is a lot more effort – to win new customers than it does to keep existing ones happy.

Here are our five favourite tools to help drive retention, from creating personalised offers and loyalty programmes, to the metrics for measuring return sales. 

This paper is the fourth in a series where our experts here at Emakina share their favourite growth marketing tools, starting with brand awareness. They spend hours trawling and testing the many digital tools available, so you don’t have to.