UBA Masterclass: Data as a Tool: understanding biases and risks

Using data to create strategies and make decisions can be quite reassuring. But are data always objective and transparent? What do these numbers actually mean? What's really behind these figures, charts and graphs?

On 26 April, Emakina Data Scientist Robin Willems will be giving a UBA Online Master Class to help you identify the data you need, decide how to use them, and avoid letting your own biases defeat your objectives – with many other useful tips.

Indeed, efficient use of data can only be achieved by deeply understanding them and knowing which ones to use, how legitimate their source is, what context surrounds them, and so much more.

So, if your job involves digital marketing, e-commerce, strategy, content or other related fields, don't hesitate to register for this top-notch online course. Robin will teach you everything you need to know to use data efficiently