Data & Marketing automation summit

Learnings from a fun De Mol voting experience

The Data & Marketing Automation Summit 2020 is a showcase of the latest trends in data and marketing automation, where insightful client cases are presented. Emakina was invited to share highlights from our collaboration with Selligent on the iconic ‘De Mol’ TV series.

Bellina Dams (Digital Project Manager) and Patrice Bosseaux (CRM & Marketing Automation Strategist) joined Selligent’s Head of Partnerships, Nicolas Van Vijnckt in explaining how smart marketing automation created a fun, seamless voting experience for the real-time online ‘Mol-poll’. Collaborating with Selligent, Emakina created a tailor-made second screen poll game for the show 1 million + viewers.

We took a big leap in user-centricity, while coping with authentication, fast content updates, massive traffic peaks, superfast result reporting and, most of all, delivering the results SBS was aiming for.